OOH Advertising

OSMO Data Reshapes Real Estate OOH Campaign Planning

India’s real estate marketing landscape is undergoing a strategic reset, with developers increasingly rethinking how outdoor campaigns are planned and…

3 weeks ago

Bengaluru Realty Marketing Takes Experiential Turn

A leading Bengaluru-based developer has initiated a citywide teaser campaign ahead of a major launch in Jakkur, signalling intensifying competition…

2 months ago

IOAA Contemplates Legal Action Against BMC

The Brihanmumbai Municipal Corporation (BMC) and the Out-of-Home (OOH) advertising industry, the Indian Outdoor Advertising Association (IOAA) is considering legal…

2 years ago