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- May 1, 2026
India Nippon Paint Focuses On Digital Growth Strategy
Nippon Paint India has appointed its new lead for digital marketing, signalling a strategic intensification of digital engagement at a time when building materials brands
India Birla Opus Signals Shift Towards Digital Purchases
India’s vibrant decorative paints market — long anchored in traditional, offline retail — is showing early signs of digital discovery and online-assisted buying, reflecting broader
Birla Opus Paints Launches Pongal Festive Campaign
Birla Opus Paints has launched a new festive marketing campaign to coincide with Pongal, highlighting the brand’s efforts to connect with urban and regional consumers
